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And as a result, buyers didn't see any value in this model. Another issue was that although the Titan was assembled in Canton, Mississippi, Nissan made several components overseas. This made prospective buyers fear they would have to pay a higher price for damaged or worn parts. Delays were also considered, given the high tariffs and transport costs.
Further, Nissan failed to promote the Titan XD. The branding strategy failed to add value to the model because there was no differentiation from rivals and Nissan failed to communicate to its audience the selling points of this truck.
Looking back, an effective communication strategy would have focused on co-branding. By putting the partnership with Cummins, a legendary engine manufacturer, at the forefront, Nissan could have taken advantage of the brand's positive brand image in the U. While most drivers agree that Cummins engines are of superior quality, several others highlight that the 5.
As Diesel IQ puts it, "The expensive cost of adding the 5. Shockingly, around 12, Titan XD's were recalled over potential turbocharger lubrication failures, per Diesel IQ. There is no simple answer to this question, and it is highly doubtful that only a single problem caused the demise of the Nissan Titan XD. At this point, we can only speculate that the truck was dropped due to lackluster sales, ineffective marketing, Nissan's failure to meet consumers' expectations, and its inability to leverage the partnership with Cummins.
Sadly, a vehicle plagued by so many faults is never going to sell in huge numbers in the U. Meanwhile, in , Nissan sold a total of 52, Titan units; in , sales dropped to 50, These numbers include Titan and Titan XD sales.
To put things into perspective, in the first quarter of alone, Ram sold , pickup trucks. Right now, the model's sole gasoline engine is a 5. The soon-to-depart 5.
The brand rates the diesel to tow up to 11, pounds in crew-cab configuration, while the gasoline engine will tow 1, fewer pounds. As for whether the diesel engine has been a market success in Nissan's eyes, we don't know. Nissan declined to share any estimates of how many Titan XD diesel pickups it's sold over the years, as the brand does not disclose sales figures for particular powertrains or build configurations.
The fact that the Cummins is leaving the market after such a short period of time is perhaps the best indicator of how buyers received the engine option. The latest sales report from Nissan shows the company has sold just 20, Titan models total so far through July of this year.
That's down Your guide to a better future. Sean Szymkowski. It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. See full bio. Nissan's neither-heavy-duty-nor-light-duty Titan XD will get an update later this year.
We'll put this one behind us and turn our attention to preparing for Diriyah in two weeks' time. More information Please visit Global. In April , Nissan acquired the e.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by , Nissan intends to electrify every all-new vehicle offering by the early s in key markets.
The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers. About Formula E The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in , having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing.
All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology. The World's greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centres in a bid to combat air pollution and lessen the effects of climate change.
Nissan News Alerts. Release Photos [ 15 ]. Save Remove Download Share. Back to Top. Show All. High-Resolution Low-Resolution. The Nissan GT-R has been given a much-needed facelift for the model year. Shown for the first time at the Tokyo Auto Salon on Thursday, the GT-R gets new fascias front and rear, better aerodynamics, a handful of mechanical updates, and the return of the T-spec trim.
Now in its 16th year of production, Nissan has revised the GT-R's front bumper with redesigned upper and lower grilles. The upper grille has been thinned and equipped with fang-like end pieces, while the lower section has been given a boxy air opening and a pair of neat cluster of hexagon-shaped daytime running lights.
Out back you'll find a smattering of small changes, such as the trim around the quad-exhaust exits, to bring the GT-R into the modern era.
Nissan claims the new bodywork increases downforce while maintaining a drag coefficient of 0. Engineers went as far as to measure the thickness of the mesh in the front grille and thin it appropriately to enhance cooling and eliminate unnecessary drag, according to Nissan.
Under the hood of the GT-R sits the same hand-built 3. Power gets to all four wheels via a six-speed dual-clutch automatic transmission and Nissan's ATTESA ET-S all-wheel-drive system, which can vary torque split from front to rear depending on the driving conditions.
The track-ready GT-R Nismo makes a return for , sporting its own updated bodywork, which includes a percent larger carbon wing with swan-neck style uprights, a new splitter, a new diffuser, and canards. There are also wider tires, carbon-ceramic rotors, a carbon roof, turbochargers from Nissan's GT3 race car, and for the first time, a limited-slip differential for the front axle.
Output is unchanged at hp and lb-ft of torque. Also returning for is the GT-R T-spec.
Nissan Cabstar (????????? Nissan Kyabusuta) is the name used in Japan for two lines of pickup trucks and light commercial vehicles sold by Nissan and built by UD Nissan Diesel, a Volvo AB company and by Renault-Nissan Alliance for the European market. The name originated with the Datsun Cabstar, but this was gradually changed over to "Nissan" badging in the . Jan 13, · The Nissan GT-R has been given a much-needed facelift for the model year. Shown for the first time at the Tokyo Auto Salon on Thursday, the GT-R gets new fascias front and rear, better. The Nissan vehicle lineup offers something for everyone. Whether you choose the mighty and capable TITAN truck, the high-tech Altima sedan, the spacious Pathfinder, or the all-electric LEAF sedan, Nissan is sure to have a vehicle to suit the needs of your lifestyle. Explore more about each vehicle, or build and price your new Nissan vehicle online from the comfort of your home, .