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It is evident that in order to sell your products and services internationally, you need to translate and localize your content in order to be successful. Translating your website, social media accounts, and all of your hard copy documentation is a significant first step. But for your content to be compelling and readable to your new audience, you have to consider the cultural nuances of that country.
Cultural nuance is the words, phrases, and beliefs that differ between countries and regions. These are the little things that make each culture unique. When you are translating and localizing your content, cultural nuances must be taken into account so that your website visitors feel they are reading or watching content written for them in their language.
More often than not, word-for-word translations can be seen as inappropriate or offensive if the translator makes the wrong word choices. Localizing your content is far more than just translating into the language of your target market.
When it comes to translating marketing materials , understanding your audience and the nuances of their language is especially important.
Dolce and Gabbana committed a much more severe faux pas when they shared a series of ads on social media depicting a Chinese woman attempting to eat Italian food with chopsticks while a male voice gave her directions.
This highlights how important it is when advertising abroad to create culturally appropriate material that will appeal to your customer base, rather than repelling them. If any of these companies had translated and localized their content using a native translator, who understood the culture of the countries involved and the effect these advertisements would have on potential consumers, then perhaps it would have saved them both money and unnecessary damage to their brands.
In Western cultures, red often symbolizes excitement, passion, love, or danger. In China , red represents happiness, good fortune, and prosperity — again still quite positive. Europe and the United States often associate the color purple with magic and mystery, which is still linked to wealth. However, in many cultures, purple is the color of death or mourning.
In Italy, which strongly associates purple with funerals, wrapping a gift in purple paper is considered poor taste, and it is bad luck to wear purple to an Italian opera.
Images also need to be carefully selected, as specific images have the potential to offend in many cultures. Countries where Islam is the predominant religion, find pictures of bacon or pork products offensive as pigs are considered unclean.
Similarly, images of people in swimwear would be considered highly inappropriate in many Middle Eastern and Southeast Asian countries on both religious and cultural grounds. When you decide to expand into other countries, you must understand their culture, beliefs, and customs to create the right first impression.
If you want to be accepted as a trustworthy business, your content must reflect how your target market views itself and appear as if written by a native author.
Understanding the cultural nuances of your target market will help you avoid mistakes that make your company appear insensitive and enable you to become a trusted partner in their country. Our translators and localization specialists are all native to the countries they work with and understand the culture of those countries. Contact us to find out more! Through our portfolio, we customize and deliver language services in more than languages and dialects.
Contact Us. Post info. Share this post. Why Cultural Nuance is Fundamental to Translation. What is Cultural Nuance? Summary When you decide to expand into other countries, you must understand their culture, beliefs, and customs to create the right first impression. Featured Content. Click here. Sign up for our Newsletter. Follow Us. You may also be interested in:. Human Translation vs. Interpreter vs.
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Log In or Register. Translation of "nuance" into English.
Sign up now or Log in. Dictionary Definitions Clear explanations of natural written and spoken English. Essential British English. Essential American English.
Translations Click on the arrows to change the translation direction. Bilingual Dictionaries. English—Dutch Dutch—English.
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English—Chinese Simplified. English—Chinese Traditional. Follow us. Choose a dictionary. Clear explanations of natural written and spoken English. Usage explanations of natural written and spoken English. Grammar Thesaurus. Click on the arrows to change the translation direction. Word Lists. Choose your language. My word lists. Als u naargelang de lichtinval verschill en d e nuances z i et , kunt u ervan uitgaan dat er geen fout bestaat. If you can detect different shadings depending on how light falls onto the cushion , you c an be assured that in this case this is not a defect.
Het invallende en reflecterende licht is bepalend voor de. The incidence and reflection of light determines the. Hij ontwikkelde een zeer persoonlijke muzikale taal, speciaal gericht op een optimale weergave van. He developed a highly personal musical idiom intended mainly to give the best rendering of. Precise colour settings make it possible to produce. Met houtbeitsen wordt ruw hout in kleine of gro te r e nuances d o nk erder, krachtiger, expressiever of ook pastelachtig, zelfs bont.
By wood stains, raw wood becomes darker, stronger by smaller or larger shades, more expressive, or pastel-shaded or even coloured. Surprising was her performance at the end of the training, during which we heard nuances in her voice we did not hear during the first performance. Vertalers en tolken moeten al l e nuances v a n wat in de brontaal is uitgedrukt doorgronden en het geschrevene of gezegde vervolgens zo getrouw en natuurlijk mogelijk in hun eigen taal weergeven.
Both interpreters and translators must understand all the shades of meaning of the source language, so that they can reproduce it as faithfully and naturally as possible in the target language. Het is daarom soms beter toch de hulp van een tolk in te roepen omdat het altijd makkelijker. It is sometimes better to ask for an interpreter because it is easier to express oneself in the. Met inachtneming van al l e nuances z u ll en we gevaarlijke [ I f all t he nuances ar e tak en into account, [ Dit wil zeggen, dat aandacht dient te worden besteed aan de taalkun di g e nuances i n d e Nederlandse taal in beide landen.
That is to say that attention needs to be paid to the linguist ic subtleties of the Dutch language in both countries. Het onderscheiden van woorden is mogelijk middels het waarnemen van f ij n e nuances b i nn en fracties van milliseconden, in frequentie, amplitude en signaalkarakteristiek.
Precise changes in frequency, amplitude, and signal type over time within fractions of milliseconds are what make one word different from the next.
Bij kleur denken we vaak onmiddellijk aan verzadigde heldere kleuren,. We often immediately think of colour as bright, saturated. How can f in e nuances o f one language [ Hoe minder woorden in de wereld, hoe belangrijker het zou zijn om de.
The less words there were in the world, the more important it would be to have a good command of the. In contrast, literature represents a territory of mixture par excellence, it represents the vanishing of all the categories, the ambiguity of life where everything mingles with everything.
Current searches: guatemala , blues , toerisme , galaxy , loli , posts , bergamot , provo , aug , viaduct , optelsom , paddy , geurloos , ewp , bestrooid. Most frequent English dictionary requests: , -1k , -2k , -3k , -4k , -5k , -7k , k , k , k , k , k , k , k Most frequent Dutch dictionary requests: , -1k , -2k , -3k , -4k , -5k , -7k , k , k , k , k , k , k , k.
Please click on the reason for your vote: This is not a good example for the translation above. The wrong words are highlighted. It does not match my search. It should not be summed up with the orange entries The translation is wrong or of bad quality. Thank you very much for your vote! You helped to increase the quality of our service. Ingewanden: licht gezwollen, glanzend en glad [ Guts: slightly turgid, shiny and smooth, tinged [ De installatie is een ongegeneerde elegie op het roken, ze [ An unabashed elegy to smoking, the [ We horen nu [ We now hear [ Ik zie uit naar de resolutie en het resultaat ervan, [ I look forward to the resolution [ Zij drukken de [ Door de zuiverheid kun je de kleuren gemakkelijk mengen en tot [
Hij ontwikkelde een zeer persoonlijke muzikale taal, speciaal gericht op een optimale weergave van. He developed a highly personal musical idiom intended mainly to give the best rendering of.
Precise colour settings make it possible to produce. Met houtbeitsen wordt ruw hout in kleine of gro te r e nuances d o nk erder, krachtiger, expressiever of ook pastelachtig, zelfs bont. By wood stains, raw wood becomes darker, stronger by smaller or larger shades, more expressive, or pastel-shaded or even coloured.
Surprising was her performance at the end of the training, during which we heard nuances in her voice we did not hear during the first performance. Vertalers en tolken moeten al l e nuances v a n wat in de brontaal is uitgedrukt doorgronden en het geschrevene of gezegde vervolgens zo getrouw en natuurlijk mogelijk in hun eigen taal weergeven.
Both interpreters and translators must understand all the shades of meaning of the source language, so that they can reproduce it as faithfully and naturally as possible in the target language.
Het is daarom soms beter toch de hulp van een tolk in te roepen omdat het altijd makkelijker. It is sometimes better to ask for an interpreter because it is easier to express oneself in the. Met inachtneming van al l e nuances z u ll en we gevaarlijke [ I f all t he nuances ar e tak en into account, [ Dit wil zeggen, dat aandacht dient te worden besteed aan de taalkun di g e nuances i n d e Nederlandse taal in beide landen.
That is to say that attention needs to be paid to the linguist ic subtleties of the Dutch language in both countries. Het onderscheiden van woorden is mogelijk middels het waarnemen van f ij n e nuances b i nn en fracties van milliseconden, in frequentie, amplitude en signaalkarakteristiek. Precise changes in frequency, amplitude, and signal type over time within fractions of milliseconds are what make one word different from the next.
Bij kleur denken we vaak onmiddellijk aan verzadigde heldere kleuren,. We often immediately think of colour as bright, saturated. How can f in e nuances o f one language [ Hoe minder woorden in de wereld, hoe belangrijker het zou zijn om de.
The less words there were in the world, the more important it would be to have a good command of the. In contrast, literature represents a territory of mixture par excellence, it represents the vanishing of all the categories, the ambiguity of life where everything mingles with everything. Current searches: guatemala , blues , toerisme , galaxy , loli , posts , bergamot , provo , aug , viaduct , optelsom , paddy , geurloos , ewp , bestrooid. Most frequent English dictionary requests: , -1k , -2k , -3k , -4k , -5k , -7k , k , k , k , k , k , k , k Most frequent Dutch dictionary requests: , -1k , -2k , -3k , -4k , -5k , -7k , k , k , k , k , k , k , k.
Please click on the reason for your vote: This is not a good example for the translation above. The wrong words are highlighted. It does not match my search.
It should not be summed up with the orange entries The translation is wrong or of bad quality. Thank you very much for your vote! You helped to increase the quality of our service. Ingewanden: licht gezwollen, glanzend en glad [ Guts: slightly turgid, shiny and smooth, tinged [ De installatie is een ongegeneerde elegie op het roken, ze [ An unabashed elegy to smoking, the [ We horen nu [ We now hear [ Ik zie uit naar de resolutie en het resultaat ervan, [ I look forward to the resolution [ Zij drukken de [ Door de zuiverheid kun je de kleuren gemakkelijk mengen en tot [ The purity allows the colours to be mixed easily and to be washed [ Na de mededeling van de definitieve [ Omdat we [ Their impact is huge, because we often only [ Log In.
Did you know? Nuance : So Subtle You Might Miss It Although nuance is defined as "a subtle distinction or variation," the adjective subtle is frequently seen modifying the noun: Ms. Example Sentences. Between the lines of lexicographical nuance and quotation, Johnson was paying old debts and seeking out wisdom about himself and his adopted city, as well as compiling perhaps the greatest commonplace book in the history of mankind.
True eccentricity was a tone—a shade—a nuance —and the finer the tone, the truer the eccentricity. Recent Examples on the Web In each of his roles, he's brought nuance , dry humor, and an exhilarating unpredictability. Word History. First Known Use. Time Traveler. See more words from the same year. Articles Related to nuance. We hope we don't get in trouble for telling.
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Kids Definition. More from Merriam-Webster on nuance. Love words? Need even more definitions? Word of the Day. Get Word of the Day daily email! Test Your Vocabulary. Test your vocabulary with our question quiz!